The Beyhive do not mess about, as country-rock-star-cum-right-wing-controversialist Kid Rock was reminded late last month.
Three years after talking to Rolling Stone magazine, in which he inexplicably made Beyoncé the target of his vitriol during what should have been a self-promotional interview, the Bawitdaba star found himself at the centre of a swarm of (emoji) bees, the undisputed weapon of choice for Beyoncé fans.
You may recall his comments from the infamous 2015 interview:
"Beyoncé, to me, doesn't have a fucking 'Purple Rain,' but she's the biggest thing on Earth. How can you be that big without at least one 'Sweet Home Alabama' or 'Old Time Rock & Roll'? People are like, 'Beyoncé's hot. Got a nice fucking ass.' I'm like, 'Cool, I like skinny white chicks with big tits.' Doesn't really fucking do much for me."
Like many people who have made the mistake of unfairly criticising the Queen, as her cohort of fans have affectionately christened her, it didn’t take long for the empire to strike back.
Soon after the release of the article, fans took to the internet to express their anger over his sexism, dog-whistle racism and, quite frankly, strange country-hit criteria for superstardom. (Of course, a year later, Beyoncé did actually go on to pen a country classic – Daddy Lessons, from her 2016 platinum album Lemonade).
Years later, and Kid Rock, one of a number of well-known enemies of the Beyhive, is still being punished for his crimes against the oft-targeted singer – albeit on social media.
If this debacle has taught Kid Rock anything, as other famously staunch non-admirers of Beyoncé have swiftly discovered, it’s to tread lightly when addressing Queen Bey’s legacy
Armed with the comically ominous emoji bee and plenty of wit, comments from some of the many fans to storm the musician’s Instagram over the past few weeks included remarks like: “YOU THOUGHT IT WAS OVER DIDNT YOU” [sic] and “STAY PRESSED”.
Kid Rock has yet to acknowledge the unending barrage of insults, which have continued every year since he made the ill-fated decision to publicly deride Beyoncé. (Scroll back as far as 2013, way before the Rolling Stone article even came out, and you’ll probably find some form of Beyhive-related comment under his photos).
But if this debacle has taught Kid Rock anything, as other famously staunch non-admirers of Beyoncé have swiftly discovered, it’s to tread lightly when addressing Queen Bey’s legacy.
As the likes of Keri Hilson, Azealia Banks, Carlos Santana, Keyshia Cole and more know all too well, the Beyhive never forgets.